Mo Farah is apparently a olympic gold medalist. But why after officially retiring from running, is he still being advertised? Is this symbolism of his step up onto a higher step of the Pyramid of Power? The photograph is clearly there to make ‘normal’ people feel dominated, a huge portrait of a man looking down at the muggles. If this his declaration of freemason hierarchy we could be looking at a key player controlling our obsession with sport and the billion dollar industry it creates. We must ask ourselves, why does anyone play sport in the first place?